Why is Blue RCB Trending on Social Media?
Why is Blue RCB Trending on Social Media?
The Bangalore-based franchise Royal Challengers Bangalore (RCB) has sparked considerable outrage and praise on social media for their recent decision to wear a blue jersey in support of frontline workers during the ongoing Covid-19 pandemic. This move aligns with the club's Go Green initiative, which was previously focused on sustainability. Let's explore why Blue RCB has become such a significant trending topic on social media platforms.
RCB's Go Green Initiative
RCB has a history of supporting environmental causes through their Go Green initiative. Every year, for one match in their season, the team dons a green jersey to underscore their commitment to sustainability and generate awareness about environmental issues. However, for the first time, RCB has decided to leverage this tradition to show solidarity and honor the frontline workers who have been working tirelessly during the pandemic.
The Blue Jersey and Frontline Workers
Originally, RCB was slated to wear a blue jersey in their match against Kolkata Knight Riders (KKR) on May 3rd. The idea was to pay respect to all the frontline heroes and express solidarity with them. Unfortunately, the match was called off due to a Covid scare in the KKR camp. Despite the circumstances, the team decided to honor their blue jerseys and the message they carry.
Rohit Sharma, the captain of RCB and one of the key figures in the franchise, later reflected on this decision on the official RCB Twitter handle. He posted an image of himself, Virat Kohli, and other team members wearing the blue jersey, emphasizing the importance of the gesture. The image was accompanied by a heartfelt message thanking the frontline workers for their dedication and support during the pandemic.
Raising Funds for Frontline Workers
One of the significant moves made by RCB was to initiate an auction of blue jerseys worn by the players and signed by them. The proceeds from this auction were to be donated to support the COVID-19 front line workers. This initiative garnered significant attention and support from fans, reflecting a shared commitment to make a positive impact in the community.
Another aspect that heightened the discussion on social media was the detailed messaging on the jerseys, which highlighted the importance of the gesture. These messages not only emphasized the team's support for the front line but also drew attention to the challenges faced by these workers during the pandemic, such as their use of PPE kits.
Public Response
The public response to this gesture has been overwhelmingly positive. Many fans expressed their support and gratitude, using hashtags such as #BleedBlueRCB and #ThanksRCBForSupport. Social media platforms have been flooded with messages praising RCB's decision, which has not only raised awareness but also generated considerable charitable funds for those who have been on the front lines of the pandemic.
This initiative has set a benchmark for other sports organizations to follow, demonstrating that sports can serve as a platform to make a significant impact beyond the field. RCB's commitment to sustainability and their support for frontline workers showcase their broader social responsibility, making them a leader in corporate social responsibility.
Overall, Blue RCB trending on social media is a testament to RCB's dedication to community support and their innovative approach to using sports to make a positive difference.