Why WWE is Failing to Promote Hell in a Cell Properly

WWE's upcoming Hell in a Cell event is causing some concern among fans, particularly with the lack of proper promotion and expected strong matches. Despite notable matches and major factions involved, the promotion seems to fall short in several key areas, leading to questions about WWE's strategy and fan engagement.

Surprising Lack of Titles

One of the standout issues is the surprising absence of title matches, which are typically a cornerstone of a PPV event. Of the matches currently carded, only one is a title defense, and that is for the WWE Women's Champion Bianca Belair in her defense against Becky Lynch and Asuka.

Even more concerning, the main event features a non-title match between Cody Rhodes and Seth Rollins. This is a highly anticipated feud, but without a title on the line, it may not generate the excitement needed to draw in a large audience.

Key Roster Gaps

Several high-profile wrestlers who were expected to be a part of the event are missing due to various issues:

Randy Orton: The injured Hayden Kitless appeared in the promotional card, but he is not part of the actual event. Brock Lesnar: The Vince McMahon's son is still dealing with his part-time status and contractual issues, leading to his removal from the Money in the Bank advertisement and likely his absence from the event. Sasha Banks and Naomi: Both have not been included in the promotion due to their ongoing complaints about their working conditions and treatment within the company.

Evolving Storylines and Diminishing Appeal

The storylines currently active include:

Ezekiel/Kevin Owens vs. Judgement Day: Although intriguing, there are no title matches on offer here, further diluting the impact of these storylines. United States Championship vs. Theory vs. Mustafa Ali: This storyline lacks the title match that could have added significant weight to the event.

WWE acknowledges the lack of a deep roster and the challenges in promoting events without major title impacts. They believe that fans will watch regardless of the promotions, adding that they may need to cut more deals for title contention in the future.

Consequences of Poor Promotion

The current situation could lead to several negative outcomes:

Disenfranchised fans who are eager for more impactful matches may start tuning out. The perceived value of the event decreases when title matches are not properly advertised or included in the card. There is a risk that the event will not meet expectations, leading to disappointment among the audience.

Furthermore, WWE's strategy seems to focus on tying up loose ends from WrestleMania to reinvest in storyline development for SummerSlam. While this is understandable given the nature of the event, it leaves fans with fewer options for high-stakes title engagements in the immediate future.

Conclusion

In summary, WWE's approach to promoting Hell in a Cell is attracting significant scrutiny. The lack of major title matches, the absence of key wrestlers, and the evolving storylines are all contributing factors to the current state of affairs. As SummerSlam looms on the horizon, WWE will need to address these issues to maintain fan engagement and keep their PPVs competitive and compelling.