The Future of WWE: Challenges and Turning Points

The WWE, a global icon in professional wrestling, is currently facing significant challenges as it continues to lose viewers and ratings. This decline is not just about maintaining its position but also about safeguarding its financial stability and long-term success.

Current Standings and Contracts

The WWE has a solid contract with Fox until the completion of the first six months. However, this doesn’t guarantee a smooth transition or sustained success. The contract between WWE and Fox doesn't provide a clear path for how long the promotion can survive if ratings continue to drop. At present, the WWE still holds onto decent ratings, but the potential future consequences of these declining metrics loom heavily.

Expected Changes and Turning Points

Several upcoming changes and decisions will significantly impact the WWE’s trajectory. The end of the PG era and the transition to a TV-14 rating for future broadcasts are anticipated. This shift is likely to involve more mature content, including the return of elements such as blood and barbed wire. These changes reflect the growing perception of WWE as a maturing and more serious enterprise in the wrestling industry.

The Impact of Falling Viewership

The decrease in viewership poses a critical threat to WWE’s financial health. If SmackDown doesn’t reach 3 million weekly viewers by October 2019, it will be moved to Fox Sports 1. This move is not just a strategic shift but a recognition of the declining viewership and the inevitable changes in content delivery. This could lead to SmackDown being overshadowed by other sporting events, thus significantly reducing its visibility and relevance.

Recent data shows a notable decline in WWE viewership, with RAW episodes drawing fewer viewers since the WrestleMania event this year. The average WWE episode saw a viewership of 2.9 million in after WrestleMania, falling well below the 4.1 million average recorded in 2014. Post-WrestleMania, RAW saw only 2.9 million viewers, and in 2017, the average episode drew 3 million viewers. This suggests a consistent decline in viewership, indicating a significant issue that needs immediate attention.

Historical Context and Future Outlook

Historically, WWE has had its peaks and valleys. Ratings were at their all-time high during 1999 to mid-2002, with an average episode garnering a 6.2 rating. In contrast, current episodes receive only a 2.4 rating. This dramatic decline highlights the dire need for the WWE to adapt and innovate.

Immediate and Long-Term Consequences

Ignoring the declining viewership and ratings won't solve the problem. Immediate steps must be taken to stabilize the situation. If these issues aren't addressed, several negative consequences could follow:

A drop in dedicated viewers, leading to plummeting ratings. Increased competition from rival promotions and new entrants. Loss of talented superstars as they seek better opportunities elsewhere. Cutting of budgets, impacting production and event quality. Loss of TV deals, affecting revenue streams and channel partnerships.

Every aspect of the WWE's business relies on strong viewership and ratings. The future of the WWE is not guaranteed if these trends continue. The promotion must act swiftly to regain the interest of its audience and maintain its position in the wrestling landscape.

Conclusion

The current situation at WWE is a wake-up call for the organization. While it currently holds a strong position, the potential for a drastic decline in viewership and ratings is real. The upcoming changes and the contract end date highlight the need for immediate action. The WWE must adapt to changing viewer preferences and deliver high-quality, engaging content to reignite the passion of its fan base.

Stay tuned for more updates and details on these critical developments by following @ABK_WWE on Twitter.